HUMAN STRATEGY (TM)

Human Strategy™ (HS™) is a clear perspective and set of strategic choices an organization executes to effectively address and integrate crucial human factors for thriving in the age of AI and other frontier technologies.

At 2 AM, Alex, a senior project manager, faced a sudden crisis: a critical team member, vital for a major deliverable, was hospitalized. Alex urgently needed to reconfigure complex project timelines, accounting for interdependent tasks, budget constraints, and skill specializations. However, their AI-powered scheduling assistant, designed for routine optimization, proved rigidly unhelpful. Programmed for efficiency under normal parameters, it offered no intuitive way to prioritize human well-being or dynamically adapt to urgent, non-standard human constraints. The system continuously flagged manual overrides as "inefficient deviations," insisting on adherence to its pre-set, now irrelevant, schedule. Alex spent valuable hours battling the AI, manually communicating across teams, and ultimately delaying critical decisions while the system resisted adaptation. This wasn't just a technical glitch; it was a profound failure of human-centered design, highlighting the dangerous limitations of over-reliance on automated systems in dynamic, human-driven work environments.

At 2 AM, Samantha's NYC flat was rapidly flooding, with water gushing through windows and doors. Panicked, she called InsureCo's emergency line, only to be greeted by an AI agent ill-equipped to handle her crisis. As water levels rose, the AI methodically walked her through a series of irrelevant questions, prioritizing data collection over urgent action. Samantha's pleas for immediate help were met with robotic responses about "standard protocols" and online claim forms. The AI's inability to recognize the severity of the situation or deviate from its programmed script left Samantha feeling helpless and abandoned. Precious minutes ticked by as the floodwaters continued to rise, turning a dire situation into a devastating crisis. The AI's failure to provide human-centered, context-aware support highlighted the dangerous limitations of over-reliance on automated systems, leaving Samantha to watch helplessly as her home was destroyed.

Neither of these 2AM scenarios are farfetched. Similar challenges emerge across diverse AI-driven touchpoints—from performance management systems and onboarding platforms to various industries and customer interactions. Many individuals have encountered less dramatic, yet similarly flawed, AI-driven human experiences. These scenarios proliferate across both high and low-stakes contexts

Human Strategy™ – Our Signature Approach

All of our services are powered by our trademarked Human Strategy™ framework, which harmonizes the human factor with technological and cultural change. It ensures every engagement is both future-facing and human-led, giving your organization the clarity and confidence to grow in dynamic markets.

Organizations need Human Strategy™ to harmonize the human factor with the frontier technologies to create elevated, enriching and trustworthy experiences.

  • Human Strategy™ (HS™) Lab

    Human Strategy™ Lab will facilitate the development and integration of human strategies in AI by exploring the options and identifying the strategic choices through an interactive and collaborative experience with strategist client teams.

    Our labs are designed to empower teams and organizations to explore options and decide on the course of action in the dynamicand uncertain tech-driven AI market, providing strategic readiness.

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  • Human Strategy™ (HS™) Workshop

    Our immersive and interactive workshops provide a collaborative strategizing space to help organizations/teams devise resonant and effective human strategies in the age of AI.

    Teams will (1) gain a practical understanding of the role of humans in AI; (2) devise human strategies that align with tech strategies; and (3) unlock new growth, transformation, and innovation strategies.

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